AI Tools for E-commerce Image Translation

Artificial Intelligence (AI) tools are revolutionizing online shopping by navigating the challenges of generating personalized content, optimized listings, and superior customer support. One of the most exciting advancements in this area is the use of AI to develop tools that can come in handy for image translation.

The AI tools made for image translation leverage the machine learning algorithms to transform images in several ways such as translating text within images from one language to another, altering visual styles, enhancing image quality, and even generating new images based on existing ones. Such features and applications of AI tools are invaluable for e-commerce brands looking for multilingual product listings, enhanced product discovery, and appealing to a broader audience.In this article, we will explore the top 6 AI tools that empower e-commerce businesses to translate images of their products.

1. Google Cloud Vision API

Google Cloud Vision API is a powerful image translator that can analyze and understand the content of images. By offering features like image classification and explicit content detection, it can categorize images, flag inappropriate content, facilitate content moderation and ensure product images adhere to community guidelines. Eventually, it enhances product discovery by improving search functionality with image classification.

Another key feature of this Google translate image tool is optical character recognition (OCR), which can detect and extract text from product images. This text is then translated into multiple languages, making product information accessible to a global audience. For example, labels, product descriptions, and instructions embedded in images can be translated into different languages to cater to various linguistic groups.

2. Amazon Rekognition

Whether you are an Amazon seller or serving your customers via your Shopify website, the Amazon Rekognition tool is worth integrating.
Similar to Google Cloud Vision API, it is also capable of identifying objects, people, text, scenes, and activities in images and videos. It is also equipped to identify explicit or inappropriate content. The robust text detection and object and scene recognition, facilitate visual search where customers can find products using images.

For e-commerce websites, Amazon Rekognition also provides facial analysis and image moderation, which are useful for personalised marketing and product categorisation. For instance, dynamic image generation facilitates personalised marketing campaigns where product visuals can be tailored to match the preferences of different customer segments.

Amazon Rekognition is a great fit if you are into Amazon reselling since the tool integrates well with other AWS services, making it easier to manage product images directly on the Amazon platform.

3. DeepL Translator

DeepL Translator is widely known for its high-accuracy text translation. It is capable of translating text in real-time with maximum accuracy. For instance, if you want to replace the word ‘create’ with ‘build,’ just take the cursor to ‘create,’ choose ‘alternative’ feature and it will show you multiple alternatives for that word and you can select ‘build’ from the alternative’s list.

It also offers capabilities to translate text embedded within images. It automatically detects the language of the text and provides translations based on context for better accuracy, making it a great tool for e-commerce websites that cater to the needs of the international market.

4. Image Translate

Image Translate is an AI-powered tool capable of translating text within images, comics, scanned docs, screenshots, infographics, etc in 40 languages. It supports standard formats including JPG, PNG, BMP, and scanned PDFs.

Its “batch conversion” feature is designed for e-commerce websites with high-volume data, allowing you to upload and translate multiple images simultaneously and effortlessly. Moreover, it optimizes repeated tasks by automating the translation and formatting process for several images and documents, significantly reducing manual effort and time.

Other key features include OCR for text extraction, original text erasure, machine translation using Google Translate, formatting prediction to maintain fonts, colors, and sizes and project management to manage the status of images in a project as per different languages.

In addition to the above features, the following capabilities make ImageTranslate a great choice for AI document translation:

• It doesn’t translate word-by-word but considers the context of the entire sentence resulting in more natural and accurate translations.
• It has the ability to maintain the actual formatting of the original document preserving fonts, styles, and layout, which is crucial for professional documents.
• ImageTranslate ensures that the documents uploaded for translation are handled with confidentiality.
• Speed is essential when it comes to creating large documents within a specific time and maintaining operational efficiency and ImageTranslate translates large documents quickly without compromising on quality.

5. Adobe Sensei

If you are looking for an image translation AI tool for an e-commerce website or online reselling site that offers additional features beyond those mentioned above, Adobe's innovative technology, Adobe Sensei, is the best choice. Sensei automates the process of image enhancement, and style transfer, and generates product images in different styles or settings.

Adobe Sensei creates visually appealing product listings by enhancing current images. It automatically improves image quality by adjusting lighting, colors, and resolution, and removes unwanted elements from the image. Additionally, it auto-reframes the image and video by detecting the most important part of it and adjusting the frame size and aspect ratio to fit different platforms and devices, without losing the quality and the context of the image and video.

6. Alibaba Cloud Image Search

Alibaba Cloud Image Search is the perfect tool for visual search. It leverages AI and ML to analyze the visual content of an image, identify key features, and match them with relevant products in a database.

Imagine you are walking down the street and see someone wearing stylish trousers that you really like. Instead of trying to describe the jacket in a text-based search, you can use a visual search app to find it online.
You take a picture of the product and upload it on the app that supports visual search. The search begins and the app will retrieve the same or similar products for you.

Visual search tools are most used for fashion, decor and lifestyle products where visual appearance is paramount and search can significantly enhance the shopping experience.

AI tools for image translations are a savior for e-commerce businesses as they help increase their global reach, enhance user experience, save time & cost as well as provide a competitive advantage over their competitors. However, this is just the beginning as AI technology continues to evolve, get ready to embrace more advanced and ground-breaking features that will transform the e-commerce industry in the global market.